Fractional CMO Services for Outdoor Adventure Brands
Bringing senior marketing leadership to travel and adventure brands - without the cost or commitment of a full-time CMO.
Marketing leadership for businesses that have outgrown ad hoc marketing -
but aren't ready for a full-time CMO.
We lead your marketing, part-time, so every channel and campaign pulls toward your key business goals, and you finally see what's actually driving growth.
Marketing without clear leadership doesn't compound.
It competes.
→ You've got someone on social, an agency on SEO, and the website co-ordinator also “doing emails”.
→ You don’t know what is driving results, and what isn’t. And you lack the meaningful data needed to make decisions.
→ The founder or CEO is still the one making the calls (pricing, priorities, where the budget gets allocated).
That's the gap we fill.
We provide the dedicated marketing leadership that ties it all back to one plan and help you understand what’s really working.
HOW WE HELP
Your Partner in Strategic Marketing
Growth-focused marketing & brand strategy
Building the intentional plan behind the activity, not simply more activity.Set KPIs and report on performance
One set of numbers you and your team can actually trust and act on.Partner directly with you on strategic decisions
A senior marketing voice in the room for the decisions that matter and shape your business.
Decide which channels and tactics actually earn focus
Email, social, SEO, paid, content - all prioritised against your goals, and where your customers are.Lead and align your marketing team
Whether that's two people or ten, one plan and clear direction for everyone to work to.Mentor and develop your team
Your people get sharper under senior guidance. Not just directed, but coached, so capability builds in-house over time.
CHECK OUT SOME RECENT CLIENT RESULTS
+21.4%
Website sessions from email YoY
+49%
YoY transactions generated by optimised abandoned browse comms
+69%
Opt ins from strategic lead magnets during pre-season period
+19.4%
Revenue YoY through improved messaging relevance driving improved conversion
No long proposals. No months of discovery.
01
Discovery Call
02
Discover & Design
03
Expert Prioritisation
How It Works
A free 30-minute conversation about your goals, where your marketing's stuck, what you've already tried, and what you actually need from this.
We get under the hood of your current marketing: the team, channels, agencies, data, customer journey. We’ll then design the plan around what's actually needed.
04
Activate & Optimise
A clear roadmap: what to stop, what to start, and what matters most right now. Alongside priorities you and your team can actually act on.
Ongoing leadership with weekly direction, monthly reporting, and a quarterly strategy reset. We’re working as your accountable marketing leaders, not just advisors on the sidelines.
Sarah Thomas 13+ years in CRM and lifecycle marketing leadership, including in-house roles at Debenhams, White Stuff and PADI. Specialises in customer journey, retention, and data-backed growth strategy.
Hi, we’re Sarah & Sarah!
Two senior marketers. One accountable team.
We know that growing travel and adventure brands don't just need “more marketing”. They need someone senior enough to make sense of what’s working right now, and where the opportunities are.
A full-time CMO might not be the right next step. But you know that what got you here isn’t going to get you where you want to go.
Sarah Morlock [Background, # years, prior roles, specialism]
Ready to meet the senior leadership your marketing's missing?
Book a free 30-minute discovery call.
No pitch, no proposal until we've actually spoken. A straight conversation about where your marketing's stuck, and whether we're the right fit to help.
