Strategic Done-for-You Email Marketing for Impact-Driven Brands

We specialise in crafting intentional and impactful email marketing systems that drive revenue and reflect your mission.

It’s email marketing that not only feels aligned with your values but actually performs.

AS TRUSTED BY CLIENTS LIKE

With over 12 years in CRM and data-driven, lifecycle email marketing strategy, I’ve worked with globally recognised brands like PADI and White Stuff, bringing that same strategic insight to growing sustainable, impact-driven brands.

Whether you're a founder of a small-but-mighty impact-driven brand, or leading a global team with sustainability at the heart, you're in expert hands.

Our Email Marketing Packages

The Rooted Essentials Package

For brands ready to build consistent email momentum that nurtures your audience and drives predictable monthly revenue growth - without hiring in-house.

You've got the basics in place and now it's time to build consistency and see what email can really do for your business. This package transforms sporadic email efforts into a reliable revenue stream through consistent, strategic campaigns that your audience actually wants to read.

Perfect for brands who want someone strategic managing and executing their email each month. We'll take the reins on your campaigns and foundational automations so you can focus on your zone of genius and grow with confidence.

Starting from: €1,200/month, minimum 3 months

This Package Includes:

  • Planning, designing & building 2–4 email campaigns/month

  • Strategic customer journey mapping + identification of new opportunities

  • Basic automation setup (eg welcome sequence)

  • Monthly performance reports with growth insights

  • Quarterly deep-dive strategy session (for long-term clients)

  • List health & basic segmentation and recommendations

The Conscious Conversion Package

For small- to mid-sized brands ready to take email to the next level and turn their email list into their most profitable marketing channel.

You've grown too much to keep treating email like an afterthought. This package is designed for growing sustainable brands who are ready to create automated systems that convert subscribers into loyal customers on autopilot.

If you've got a list, a few automations running in the background, and emails going out here and there but you know deep down there's so much more potential, this is for you. We'll create a sophisticated email ecosystem that works 24/7 to move prospects through your customer journey, resulting in higher conversion rates and customer lifetime value.

Starting from: €2,800/month, minimum 3 months

This Package Includes:

Everything from The Rooted Essentials Packge, plus

  • Full audit of your email strategy & CRM database

  • Email list health check, segmentation recommendations & deliverability optimisation

  • Email opt in review and enhancements across key touchpoints

  • Strategic customer journey mapping, building + optimisation

  • Setup or optimisation of key automations (e.g, nurture, post-purchase, re-engagement, cart abandonment)

  • A/B testing program for campaigns and automations

  • Email template library creation for consistent branding

  • Advanced segmentation and personalisation

  • Monthly performance reports with strategic recommendations and data-driven insights

  • Quarterly strategy optimisation calls

The Global Growth Partner Package

Full-service email marketing partnership for brands scaling across multiple markets and audiences while maintaining brand consistency and maximising ROI.

This package is perfect for growing brands with an expanding product line, multiple customer segments, or global audiences. You need an expert partner to own the strategy, execution, segmentation, and performance reporting—end-to-end.

This is the package I offer to global brands like PADI, where I serve as their Global Growth & Email Marketing CRM Program Manager. You'll have a dedicated strategist managing your full email ecosystem—so you can scale your impact and revenue without scaling your stress.

Starting from: €4,800/month, minimum 3 months

This Package Includes:

Everything from The Conscious Conversion Package, plus

  • Multi-audience campaign coordination

  • Personalised, data-driven content calendar aligned with your marketing goals, across multiple audiences

  • Weekly campaign performance reporting

  • Monthly strategic planning sessions

  • Custom integration optimisation

  • Advanced segmentation, audience insights & performance tracking

  • Setup & optimisation of complex automated journeys across the full customer lifecycle

  • Copy, design coordination & project management with your team

  • Ongoing optimisation & testing to improve engagement, retention, and revenue

  • Direct team collaboration & stakeholder management

Feedback on Our Impact to Businesses

  • “Sarah is really hands-on in planning, reviewing and optimising CRM communications that improve our engagement and drives conversions. She really got stuck into the data, tools and reporting, and I trusted her fully to plan a data-driven email strategy that was aligned with our brand mission and it delivered amazing results!”

    - Natalie Smith, Senior Customer Strategist at White Stuff

  • Claire Neillands - review of succesful email marketing strategy provided

    "Sarah is great to work with and is really proactive. She built strong relationships with our external partners and internal stakeholders listening to their needs, ensuring she delivered a data-driven email (and direct marketing!) strategy that improved our engagement and drove conversions."

    - Claire Neillands, Head of CRM & Customer Planning at White Stuff

  • “Sarah is an expert at identifying key retention solutions that worked for us and built customer journeys that kept our audience engaged and loyal. She not only considers the 360 customer journey from an omnichannel perspective, but approaches every touchpoint with strategic solutions that drive lead acquisition, retention and revenue growth.”

    - Ana Vigo, Sr. Manager of CRM & Brand Loyalty at PADI

  • "Sarah continually comes up with initiatives and creative ways to capture new leads and drive traffic to our website - in a way that feels authentic to our brand mission and ties back to our business goals. She prioritizes fresh and sustainable ways to optimise and scale our brand in a focused, intuitive way that really celebrates our content."

    - Cate Brust, CRM Marketing Specialist at PADI

CONSIDERING HIRING US?

Let’s Grow Your Brand’s Impact (and Revenue)
Through Intentional, Values-Driven Email Marketing.

We’ll walk with you through each phase of the process — from deep-dive audits to intentional strategy to hands-on implementation — crafting an email marketing system that feels like your brand, speaks to your audience, and drives meaningful growth.

The result? A sustainable, ethical, and data-backed email marketing strategy that nurtures loyal communities and increases conversions — without the overwhelm or pressure tactics.

I’ll take email marketing completely off your plate so you can stay in your zone of genius.